Badsha™: the king of shawarma and questionable life choices. We’re creative, friendly, and just edgy enough to make your mom concerned—but in a good way. We’re here to bring flavor, fun, and a side of chaos. Core values? Sure, we’ve got those too."
CORE VALUES
Boldness: We don’t just serve shawarma; we serve statements. Play it safe? Never heard of her. Authenticity: Real flavors, real people, zero fake smiles—unless it’s part of the logo. Innovation: Turning shawarma into an art form and redefining what it means to be a brand. Rebellion: Rules are guidelines. We bend them, break them, and occasionally wrap them in a shawarma roll. Connection: Because nothing bonds people faster than sharing a ridiculously good meal.
LOGO
Our logo isn’t just a design—it’s a vibe. It’s the face of flavor, the symbol of swagger, and the crown jewel of shawarma culture. Whether you’re slapping it on a billboard, a napkin, or a tattoo (we won’t judge), this is the badge that screams: ‘Welcome to the baddest shawarma in town.’ Treat it like gold—because it is.
FIRST LOOK
black and white for print
Here’s the logo. Black and white, because minimalism is trendy. You’ll likely never need it unless your printer is stuck in 1995. But hey, we’re here for every contingency. Letterheads? Sure, why not. Just remember: this logo is sacred. Treat it like you would a Beyoncé concert ticket.
get our logo
FULL LOGO
Need the Bad Sha™ logo? We’ve got you covered. Download it here in all its glory: white, black, pink—because monochrome is for quitters. Adjust sizes, slap it on whatever you want, but remember: use it wisely. Misuse it, and we’ll find you (and force-feed you parsley shawarma).
Think of the supplementary logo as the cool cousin of our main logo. It’s versatile, reliable, and always ready to step in when the main logo needs a breather. Whether you’re working with tight spaces, digital banners, or a situation that screams ‘less is more,’ this logo gets the job done without breaking a sweat. Use it wisely—it’s not a sidekick, it’s a co-star.
Fonts are like clothes for words. And Bad Sha™ words only wear Rubik Mono One—bold, edgy, and slightly intimidating (kind of like us). If you’re wondering how to use it, here’s the golden rule: make it big, make it loud, make it Badsha™.
Roboto Mono is our secondary font. We use Normal for our body copy and paragraphs. On body copy and paragraphs, Roboto Mono Bold can be used to highlight certain words or phrases. There are some recommendations about the use of kerning and leading.
COLORS
Our colors aren’t just picked—they’re curated to scream Bad Sha™ in every pixel. Bold, unapologetic, and instantly recognizable, these hues aren’t just a palette—they’re a mood. Whether it’s the striking pink that demands attention or the classic black and white that oozes timeless cool, every shade tells a story. Use them with pride, and don’t you dare tweak the hex codes—we’ll know.
